Saturday, May 24, 2008

Podcasting with Blogger Part One

I really wanted to include a section on the Enclosure link feature of Blogger in the Blogger:Beyond the Basics book, but ran out of space. Now I can take the time to give you all some extra info on how to use Blogger to promote and share your podcasts.
Setting Up Podcast Hosting
You still need to have somewhere to host your podcast. There are a lot of places to do this, and with regular web hosting packages running as low at $5 a month, you may want to consider just uploading the podcasts to a file folder. The big issues for podcasting are going to be:

  • Bandwidth - As your podcasts become more popular, regular downloads from a growing audience can eat up the amount of file transfer bandwidth you have. Monitor bandwidth usage closely.
  • Storage space - Podcasts are a minimum of 5mb on average, taking up as much as 20mb for a long podcast. Do some math based on how often you will podcast, and how long you expect each episode to run
  • Finding a good place to host a podcast - and preparing to move if your audience outgrows the location. There are many choices out there.
  • Gathering the right equipment and resources - If you're new to podcasting, check out for lots of tips
  • Distributing your podcast - Podcastpickle (, Podiobooks (, and of course iTunes are popular places to share your podcast with others. These distribution sites can also help grow your audience, since they are popular destinations.
  • Providing production notes and info on the individual podcasts and getting feedback - This is where Blogger comes in. You can use Blogger to link to your podcast files (one post for each episode) then include production notes about the episode, such as an overview of what the episode was about, who was involved, that sort of thing. It is also another way to promote the episode, since it will be crawled by search engines.
Blogging your podcast
Now that we have all the prep work done, lets use Blogger to share our podcast.
  1. To create a blog post for an individual podcast episode using Blogger, first login to Blogger and click the "Create" menu option under the Posting tab.
  2. Type the title of your post, then enter the link to your episode by clicking "Add enclosure link" under the Link field.
  3. You will need to type the URL (path) of your podcast episode. Then enter the type of file it is in the Mime Type field. You can add additional episodes to a single post by clicking the "Add enclosure link" text link.
  4. Type your production notes in the Compose content box, just like you would normally do for a standard blog post.
  5. Add some labels to your post to make it easier to find
  6. Set the posting options for your post. Click the Post Options text link located below the content box. You can set Reader Comments to allow/don't allow, manage Backlinks settings for the individual post, and the time for your episode, if you want it to appear at a certain time.
  7. Publish your post and let the fun begin.

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