What's in a blog name?

While editing chapter 9 of the Blogger book, it struck me just how crucial good names are for a blog. Whenever I browse Blogger's blogs of note, it is the titles of the blogs that grab my attention first.

What is the key to a successful blog title? The title of your blog should explain the purpose of your blog clearly, but be short enough to type manually into a browser window and catchy enough to remember. One of my favorites is Cooking with Amy. She clearly describes the experience potential readers can expect when they visit her blog.

If you chose an awkward name for your blog, or if your blog URL no longer really fits, you can still edit the blog title and description. Changing those two items will also increase the chances of people finding you when they perform a search, and potentially improve your search engine rankings if the new title and description more closely match what your blog is about.